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WHAT WE WEAR IS A LONDON BASED CONTEMPORARY BRAND. THE FOUNDER IS CONTINUOUSLY INSPIRED BY THE COLLECTIVE IMPACT OF SUBCULTURES THROUGH MUSIC, ART, SPORT AND SOCIAL COMMENTARY.

THE “WE” IN WHAT WE WEAR IS EVERY SINGLE ONE OF US WHO HAS A STORY, WHO HAS A DREAM. BRINGING COOL STUFF TO THE AMBITIONS ONES ON A JOURNEY.